Sky-high conversions and customer satisfaction for the Group Associations business
We made dramatic usability changes to the platform of choice for enrolling Associations members in our Group Insurance products. These changes, along with the unique test and learn culture of our fabulous agile associations team have created the best outcomes Prudential has ever seen for a digital product..
- 28% conversions from visit to sale
- 9.5 out of 10 Customer Satisfaction measured by Ease of Doing Business