Transforming Prudential's Workplace businesses
Prudential’s Group Insurance and Retirement businesses were challenged by inefficiency and usability issues that hindered profitability, salability, and customer satisfaction. My team and I took every opportunity to transform the websites for institutional customers and end customers alike – achieving some truly remarkable outcomes.
Group secure sites
$40 million in Premium and $3 million in Operational Efficiency for Group Insurance.
Associations enrollments
28% Conversions to Sale and 9.5/10pt Customer Satisfaction for Group Associations.
Retirement sponsor experience
250% higher Ease of Doing Business and 50% higher System Usability.
UX consolidation
$2.8 million in Operational Efficiency, and projected 15pt increase to Net Promotor Score for the enterprise.
Improving outcomes at Express Scripts
Our design team made it much easier for members to enroll, fill prescriptions online, compare pricing, and stay healthy – creating lasting customer and business outcomes. Our innovations had a tremendous cumulative impact on the company’s revenue and valuation.
